A wordmark logo is commonly believed to require less effort to create than a traditional logo well thats a lie. Let’s take a look at each of the different logo variations your brand needs. Logos with wordmarks serve a specific purpose. A brand identity designer should design at least four non-negotiable logo variations to help your brand show up and look consistent no matter where you place it. New Twitter logo: Elon Musk drops bird for black-and-white X as company rebrands. Logo variations can include a range of colors, sizes, and formats, but there are four main logo variations every brand needs. The wordmark may stand alone as its own logo, or be combined with a graphical element or mark. What about business cards? Thank you cards? Letterheads? Merch/swag? A wordmark is a word or phrase that encapsulates the essence of a company’s identity, typically written with a unique font or style and establishes a memorable identity such as Google. If you only have a small circular logo, what will you use for your website’s header? ⁠

First, a logo variation does not mean you have wildly different visual designs for every logo.Ī logo variation is a rearranged version of your primary logo design that gives your brand the flexibility to show up consistently, and recognizably, in different placements.Įvery brand needs a set of unique logo designs to use on several platforms that are recognizable, versatile, and complement its overall identity.įor example, if you only have one large-and-in-charge horizontal logo, how will it work as the profile photo on your social media business page?⁠ Which one is better Logotype and wordmark are two terms that are often confused.

Whats a wordmark vs logo